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The Elements and Purpose of Mockups

So you’re done with the tedious process of defining and creating the structure of your website in that design part called wireframing. The stockholders are quite impressed. Now, you’re on to the next step — the making of your mockup. What should your focus be in developing the mockup? What is there to deliver with your mockup?

Purpose

In design and manufacturing, a mockup is used for promotion, evaluation, and demonstration. If a mockup is used to test a design or a functionality of a system, it is called a prototype, which in web and app construction is the end stage of the design process.

Mockups perform these functions:

Difference From Other Design Phases

When constructing your website mockup and when deciding which mockup tool to use, bear in mind the following:

The key difference lies in their quality. The mockup has been described as the “decorated” version of the wireframe. The wireframe provides the placeholders and the shapes, while the mockup presents how the final website or application may look like.

Benefits

Here are the advantages of mockups:

There are criticisms leveled against mockups, primarily because they use up time and energy in creating something that will be rebuilt in CSS or HTML anyway. However, there are now free wireframe and mockup tools and services that can help speed up the process.

MockupTiger simplifies this process as it allows you to export the final web wireframe HTML page and you can grab the source code. Since the Widgets are all SVG based, every design element is included in the HTML source code. The only elements are image assets that you may have used during the wireframe creation process.

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