I do not have an MBA nor I am a business guru or marketing expert of any kind. I don't know how to build a brand but I have a simple and maybe laughable theory that "If Google starts showing suggestions related to your product name then you are almost a brand!"

5 yrs ago, when I launched InfoCaptor, I would google everyday for the word "infocaptor" and Google would tell me if I mispelled it for "infoceptor", very irritating!

Today it is a different story. Google does not irritate me anymore :)

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It respects the name and shows meaningful links right on the front page.

How did this happen?

I did not do any special brand building. I just kept building the product and every small thing that goes to promote your product online. It is always a cumulative effect.

Cumulative effect of micro things is a powerful force

I like Peldi's reference to Steve Martin's interview "Be so good that the world cannot ignore you"

It is only few days since I put up my new product's website and already started googling for "Mockuptiger"

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It almost feels like year 2006!

It is just matter of few months before Google starts recognizing MockupTiger and then it will be a brand :)

Related posts:

  1. Why Build MockupTiger?

Posted in Pre-release